How to Produce More Content with Little Work From You

Content production is an essential aspect of any successful marketing strategy. Business owners should be consistently producing high-quality content; it’s crucial for engaging your audience and driving traffic to your website. 

However, the constant creation process can be time-consuming and overwhelming, especially when you’re juggling multiple tasks. I want to share a few ways to produce more content, with as little work from you as possible.

Hire a Contractor

Contractors, like content creators or virtual assistants, have expertise and experience in creating engaging and high-quality content. They are skilled in conducting research, crafting compelling material, and structuring the content to resonate with your audience.

Hiring can be a great way to help with content creation! Here are a few steps you can take before hiring: 

• Determine your content needs: Identify the specific types of content you want to create and the skills required to produce them. This could include writing, graphic design, video editing, or social media management.
• Create a job description: Clearly outline the responsibilities, qualifications, and expectations for the role. Be specific about the type of content you want the candidate to create and any software or tools they should be familiar with.
• Source candidates: Post the job description on relevant platforms like job boards, freelancer websites, or Facebook groups. You can also reach out to people in your network for referrals. 
• Review applications and portfolios: Assess the applicants based on their relevant experience, skills, and samples of previous work. Look for candidates who align with your brand’s tone of voice, style, and values.

Batching Content

Content batching is a time-saving strategy that involves creating a large quantity of content in one sitting, which can then be scheduled and published over a period of time. By dedicating a specific block of time to focus solely on consecration, you can streamline your workflow, increase productivity, and reduce stress. Here are the benefits of content batching and tips on how to implement this strategy in your content creation process.

The Benefits of Content Batching

Content batching offers numerous benefits that can significantly improve your content creation strategy. It allows you to enter a state of flow where you can fully immerse yourself in the task at hand without distraction. By eliminating the need to switch between different types of content or topics, you can maintain focus and achieve a higher level of productivity. The time you commit to content creation allows you to make the most of your creative energy!

How to Create a Content-Batching System

Creating a content batching system requires careful planning and organization. Here are some steps to help you implement this time-saving strategy.

• Define Your Goals and Objectives: Clarify your content marketing goals and the purpose of your content. Determine the type of content you want to create, such as blog posts, social media posts, long-form videos, or podcasts. A clear vision will guide your content creation process and ensure your efforts align with your marketing strategy.
• Plan Your Content Calendar: Create a constant calendar to map out your content-batching schedule. Identify specific dates or time periods for content creation and publication. Consider the frequency and consistency of your content and any upcoming events or promotions that may impact your publishing schedule.

Automate Your Content Schedule

Using automation for content creation can be a helpful strategy. There are various content creation tools and software available to assist in generating content, such as AI-powered writing tools, content generators, and content management systems.

Content creation software can help streamline the content creation process, save time, and provide suggestions or templates for creating engaging and relevant content. However, it’s important to note that automation should not replace human creativity and expertise. It can be used as a supplement to enhance productivity and efficiency.

When using content automation, ensure the generated content aligns with your brand’s tone, style, and values. Edit and customize the content generated to maintain the quality and authenticity of the content.

I recommend using automation tools to brainstorm topic ideas. Researching takes a lot of manual time, so using a tool can speed up the process for you.

Repurpose Existing Content

Repurposing content refers to taking existing content and repacking it into different formats or mediums. This can be beneficial for a variety of reasons.

Repurposing content allows you to reach a wider audience. Different people prefer different types of content, so by converting original content into a different format, such as videos, infographics, or podcasts, you can attract new audiences who may not have engaged with your original content. 

Repurposing content also saves time and effort. Rather than starting from scratch every time you create new content, repurposing allows you to leverage the work you’ve already done. You can focus on adding value, updating information, or tailoring the content for specific platforms or target audiences. 

Additionally, repurposing content helps search engine optimization. Use keywords and optimize different versions of your content for various channels to increase the chances of your content being discovered and ranked higher in search engine results. 

Finding the correct strategy or combination of strategies will require some trial and error, and that’s okay! Remember, the key is to find a balance between saving time and maintaining the quality of your content. Experiment with these strategies and adapt them to your own workflow to find what works best for you! 

About Solution Integrators

To keep it simple, I’m Ashley, a Chief Systems Officer. I take your complex problems and find ways to simplify them. My goal isn’t just to save you time (saving you time is the easy part!) – I want to fully level up the way you interact, manage, and fulfill offers for your clients. I want to help you provide a cohesive experience. An experience that not only feels like quality but looks that way too. From onboarding to offboarding – I want to transform each phase of interaction from lead to signed client. Let’s work together!