I'm your Chief Systems Officer. I take your complex problems, and find ways to simplify them. With both a background in Project Management and Business Analysis, I'm able to identify processes in your business that are either slowing you down, or negatively impacting your client's journey and experience with you.
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Black Friday is a time of chaos, but high spikes in sales for small businesses. It’s the start of the holiday season, and people are ready to buy. You need to be ready to take advantage of this opportunity!
You’ve worked hard to create an offer that sells and packaged it in a sweet deal, and now it’s time to deliver it. If you’re a Dubsado user, I want to share three ways you can easily use Dubsado to sell your Black Friday offer. From digital products to workshops, events, masterclasses, and even a group or 1:1 program, you have options to sell your offer on Dubsado!
One of the great benefits of Dubsado is the ability to fully customize forms – more specifically, a proposal. Using a public proposal, you can design a website-like sales page to showcase your offer, allow new leads to select the offer of their choice, and either be taken right to your agreement or their invoice for payment, all with a single link. Even better, after that proposal is completed, you can auto-trigger a workflow to initiate delivery or an email with the next steps. With a little backend work, you can sit back and relax as you see the sales flood in from your Black Friday offer.
Have you created a digital resource, toolkit, or checklist and want to easily sell and deliver it using Dubsado? Once you’ve set up your package(s) with all available digital product options, you can easily add them to a public proposal to share publicly or embed on your website.
Upon payment in Dubsado, your workflow can be set up to immediately deliver the offer via email. I recommend saving your digital product in Google Drive or Dropbox and simply sharing the link to the product via a button in the Dubsado email. This method makes it even more hands-off for you! Once delivered, you can choose to follow up within a certain number of days, request feedback, or even upsell the new client to another product.
Are you planning a live or pre-recorded event? Allow users to purchase the event, again, using a public proposal. I recommend creating a public Google calendar to include the Zoom or Google Meet link and sharing access to that calendar via a public link.
When payment is received, you can trigger a workflow to share the link to the public calendar via their welcome email! You can even set up reminders to be sent on a fixed day or time for the event, as well as feedback and upsell sell emails in a Dubsado workflow.
Once people are signed up for your event, you’ll need an easy way to track attendees. I recommend Airtable! When a new attendee signs up in Dubsado, you can have Zapier add them to your event attendees’ table in Airtable to track all their info for future reporting purposes. Again, automation comes to the rescue, so you don’t have to do extra manual work after the event.
Take the overwhelm out of onboarding and checking in with program enrollees by creating application, onboarding, and fulfillment workflows in Dubsado. As mentioned above, a public proposal helps you get paid with ease! But for a program, you might want to qualify leads first. You can fully design a lead capture form as an application to get your new leads in the door. When the application is submitted, reviewed, and approved, trigger a workflow to have them complete an agreement and pay their invoice.
Once paid, onboard the new enrollees by sending an intake form and welcome guide to set expectations. Create reminders and to-dos for you to check in regularly. Even better, integrate Dubsado with your project management tool to stay on top of program requirements.
Don’t forget to test all these systems before Black Friday! Make sure your workflows are working correctly before marketing your offer. The last thing you want is to have a crisis and loss in sales because your systems are broken. Another thing to check before Black Friday is your website speed. Pages should load quickly, and your website should be optimized for an influx of traffic. Give yourself the best chance to have your best sales day yet!
You should be talking about your Black Friday offer at least a few weeks before you open the virtual doors to your offer. Utilize social media, your email list, videos, blogs, and podcasts to tease your offer!
It’s up to you to decide how long to leave your offer open, but I suggest making Black Friday deals for a limited time. The idea is to make the offer so good that it’s too good to pass up. Plus, they only have through the weekend to purchase. This gives you the element of urgency so you can have a big weekend of sales!
You have plenty of options on how to sell your Black Friday offer with Dubsado! Before you purchase yet another tool or software, use one of these handy Dubsado templates to create your Black Friday offer! Happy selling!
To keep it simple, I’m Ashley, a Chief Systems Officer. I take your complex problems and find ways to simplify them. My goal isn’t just to save you time (saving you time is the easy part!) – I want to fully level up the way you interact, manage, and fulfill offers for your clients. I want to help you provide a cohesive experience. An experience that not only feels like quality but looks that way too. From onboarding to offboarding – I want to transform each phase of interaction from lead to signed client. Let’s work together!